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Work

Work built around real businesses and real goals.

Explore websites and digital projects across local businesses, professional services, food, nonprofit organizations, technology, customer acquisition, and specialized projects.

  • Massachusetts Personal Insurance

    Alex Salmeron Insurance Services

    Customer Acquisition Infrastructure

    A customer acquisition system built around three distinct insurance customer journeys, connecting landing pages, measurement, CRM and automation.

    • Website
    • CAI
    • Landing Pages
    • Analytics
    • Automation
    • SEO
    • Professional Services
    • Internal Venture

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  • Residential Solar

    Garzon Solar

    Website + Acquisition Infrastructure

    A digital presence and customer acquisition paths for a solar sales representative working beyond door-to-door prospecting.

    • Website
    • Landing Pages
    • Analytics
    • Automation
    • Local Business

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  • In Development

    Nonprofit Operations / Software Platform

    Ventana's OS

    Digital Platform

    An ongoing digital-platform project expanding Ventanas for the Children of Venezuela beyond a conventional nonprofit website into a connected operational system for donors, volunteers, internal operations, financial transparency, impact reporting, and public engagement.

    • Digital Platform
    • Nonprofit
    • UX/UI
    • Custom Functionality

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  • In Development

    Video Games / Entertainment

    Orisha

    Website + Acquisition Strategy

    An ongoing website redesign and customer-acquisition project for Orisha, a video game being developed by Untold Legendz. The project is focused on creating a stronger digital experience for prospective players while supporting email signups, Steam interest, Kickstarter support, and future acquisition campaigns.

    • Website
    • Conversion
    • Acquisition
    • Entertainment

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  • Pest Control / Home Services

    MetroWest Pest Control

    Owned Market Asset

    An owned local web asset built to capture high-intent pest-control demand in MetroWest Massachusetts and route inquiries to a local provider.

    • Website
    • CAI
    • Local Business
    • Internal Venture

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  • Advertising / Lead Generation

    Local Demand Company

    Internal Venture

    A website built to explain a non-traditional local advertising and lead-generation model to prospective market partners.

    • Website
    • CAI
    • Internal Venture
    • Local Business

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  • Technology / Personal Brand

    Alex Salmeron Tech

    Personal Brand / Content Platform

    A technical personal brand site and the foundation for an evolving public lab and content platform.

    • Website
    • Technology
    • Internal Venture

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  • Nonprofit

    Ventanas for the Children of Venezuela

    Nonprofit Website

    A nonprofit website establishing the organization's public presence, now being redeveloped toward a larger digital platform.

    • Website
    • Nonprofit

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  • Restaurant / Food & Hospitality

    Pedro's Kitchen

    Website

    A restaurant website built around menu discovery, online ordering, catering and the story behind the business.

    • Website
    • Food & Hospitality
    • Local Business

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  • Food & Hospitality

    Pedro's Street

    Website

    A food truck website centered on the menu, online ordering, catering and the story behind the food.

    • Website
    • Food & Hospitality
    • Local Business

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