Advertising / Lead Generation
Internal Venture
A website built to explain a non-traditional local advertising and lead-generation model to prospective market partners.
Hero screenshot placeholder — will show: Local Demand Company website — homepage
Local Demand Company is a founder venture developed around a non-traditional advertising and lead-generation model: creating owned local customer-acquisition assets and providing exclusive access to those systems to local service businesses in defined markets. It is not an external client engagement.
The business model is unconventional and easy to misread as a traditional agency relationship. The website needed to explain the model clearly to prospective market partners — that Local Demand Company builds and controls the acquisition asset, while a local service business receives access to the resulting local service inquiries under the applicable partnership model.
Approach
The website was structured around explaining the Local Market Asset concept, how the model works, market exclusivity, partner value, and the difference between the model and a traditional marketing agency relationship.
Experience
Desktop homepage screenshot placeholder — will show: Local Demand Company desktop homepage
Positioning for the Local Market Asset model.
Interior page screenshot placeholder — will show: Local Demand Company model explanation page
Explains market exclusivity and partner value.
Form screenshot placeholder — will show: Local Demand Company partner inquiry form
Inquiry path for prospective market partners.
Every project starts with the job the website has to do.