The business
Garzon Solar was created for solar sales representative Christian Garzon, who sells residential solar directly to homeowners.
Residential Solar
Garzon Solar
Website + Acquisition Infrastructure
A digital presence and customer acquisition paths for a solar sales representative working beyond door-to-door prospecting.
- Website
- Landing Pages
- Analytics
- Automation
- Local Business
Hero screenshot placeholder — will show: Garzon Solar website — homepage
Project overview
- Industry
- Residential Solar
- Project type
- Website + Acquisition Infrastructure
- Relationship
- Client project
- Status
- Live
- Website
- garzonsolar.com
The need
Christian needed new ways to generate solar opportunities that did not rely solely on door-to-door prospecting. He had no dedicated digital space where potential customers could learn about him, understand the solar services he offered, and move through a defined online conversion journey. The project needed to establish a professional digital presence that could support his personal solar business while opening additional customer acquisition paths.
Approach
The approach
The project expanded beyond a standalone website. The main website established Christian's digital presence and gave prospective customers a central place to understand his services. Customer-journey-specific landing pages were then developed to create focused conversion experiences. Tracking, analytics and initial lead automation were implemented so the website could function as part of a larger acquisition system rather than as an online brochure.
What we built
- Website strategy
- UX/UI
- Website development
- Responsive / mobile implementation
- Main business website
- Customer-journey-specific landing pages
- Conversion paths
- Google Business Profile setup/support
- GA4 implementation
- Google Tag Manager implementation
- Microsoft Clarity implementation
- Initial lead automation
The system
How the system connects
The website was implemented as one component of an acquisition path rather than as a standalone brochure site.
- 1
Acquisition
Digital paths beyond door-to-door prospecting
- 2
Website / landing page
Main site plus journey-specific pages
- 3
Conversion
Defined inquiry paths
- 4
Measurement
GTM, GA4 and Microsoft Clarity
- 5
Lead automation
Initial automated lead handling
Behind the website
Behind the Website
The customer only sees the website. Some projects extend into the systems working behind it. Real system screenshots will be added here after a privacy review.
GA4 screenshot placeholder — will show: Google Analytics 4 configuration for Garzon Solar
Google Analytics 4
Analytics
GA4 implemented to measure site activity and conversion paths.
GTM screenshot placeholder — will show: Google Tag Manager configuration for Garzon Solar
Google Tag Manager
Conversion tracking
GTM implemented as the tagging layer for the site.
Clarity screenshot placeholder — will show: Microsoft Clarity setup for Garzon Solar
Microsoft Clarity
Behavior analysis
Clarity implemented to observe how visitors move through the site.
Lead automation screenshot placeholder — will show: Lead automation workflow for Garzon Solar
Automation
Lead automation
Initial lead automation connected to the site's conversion paths.
Experience
Website experience
Desktop homepage screenshot placeholder — will show: Garzon Solar desktop homepage
Desktop homepage
Main website introducing Christian and the solar services offered.
Mobile screenshot placeholder — will show: Garzon Solar homepage on a mobile device
Mobile homepage
Mobile implementation of the main website.
Landing page screenshot placeholder — will show: Garzon Solar customer-journey landing page
Customer-journey landing page
Focused conversion experience built for a specific customer journey.
Form screenshot placeholder — will show: Garzon Solar inquiry form
Conversion path
The inquiry step prospective customers complete.
Status
Where it stands
The website, customer-journey landing pages, tracking implementation and initial lead automation are live. No performance figures are published for this project.
Planning something similar?
Every project starts with the job the website has to do.