Video Games / Entertainment
Website + Acquisition Strategy
In Development
An ongoing website redesign and customer-acquisition project for Orisha, a video game being developed by Untold Legendz. The project is focused on creating a stronger digital experience for prospective players while supporting email signups, Steam interest, Kickstarter support, and future acquisition campaigns.
This is the existing public website associated with the game. The Valexia redesign is still in development and is not what appears at this link.
Redesign screenshot placeholder — in development — will show: Orisha website redesign — in development
Orisha is a video game project developed by Untold Legendz. The game requires a digital presence capable of introducing the world and game to prospective players while supporting the larger audience-building and funding journey surrounding the project.
The existing Orisha website needed to evolve from a basic game presence into a stronger audience and customer-acquisition asset. The redesigned experience needs to help prospective players understand the game, become interested in the world and concept, follow the project, join the email audience, visit or wishlist/follow the game on Steam where appropriate, support or follow the Kickstarter campaign where appropriate, and move naturally into the project's broader community and acquisition ecosystem. The project must also support future paid acquisition and organic audience-building efforts.
Approach
The project is being approached as more than a visual redesign. Valexia is evaluating the website as one component of Orisha's larger audience-development and customer-acquisition system. The work includes thinking through website information architecture, mobile experience, conversion paths, email signup, Steam traffic, Kickstarter traffic, SEO, measurement, paid acquisition readiness, the customer journey, and how social and search channels connect back to the site. None of these integrations are complete.
The system
A planned view of how the website is intended to sit inside Orisha's wider audience-development system. This describes the direction of the work, not implemented infrastructure.
Primary planned discovery channels for the game
The redesigned experience introducing the world and the game
Planned conversion paths out of the site
Where interested players are gathered
The longer-term outcome of the journey
Search traffic enters as search demand for the game develops
Planned measurement across the whole system
Behind the website
These slots are reserved for real evidence from the work as it is completed. Nothing here is fabricated, and nothing shown is finished yet.
Screenshot placeholder — in development — will show: Orisha website redesign screens
Design
Placeholder for redesign screenshots once the work is complete.
Screenshot placeholder — in development — will show: Orisha mobile redesign screens
Design
Placeholder for the mobile redesign.
Diagram placeholder — in development — will show: Orisha conversion architecture
Architecture
Placeholder for the conversion architecture once it is implemented.
Screenshot placeholder — planned — will show: Orisha GA4 and GTM implementation
GA4 / Google Tag Manager
Planned measurement implementation. Not yet implemented.
Screenshot placeholder — planned — will show: Orisha Microsoft Clarity setup
Microsoft Clarity
Planned behavioral measurement. Not yet implemented.
Screenshot placeholder — planned — will show: Orisha email automation workflow
Automation
Planned email automation for the signup audience.
Screenshot placeholder — planned — will show: Orisha paid social campaign architecture
Paid acquisition
Planned paid social structure. Not yet running.
Diagram placeholder — planned — will show: Orisha Steam and Kickstarter conversion paths
Conversion
Planned conversion paths toward Steam and Kickstarter.
Experience
Existing site screenshot placeholder — will show: Existing Orisha public website at untoldlegendz.com
The current site at untoldlegendz.com is the game's existing public presence. It is not the Valexia redesign.
Redesign screenshot placeholder — in development — will show: Orisha redesigned desktop website
Placeholder for the redesigned desktop experience once it is complete.
Mobile redesign placeholder — in development — will show: Orisha redesigned website on a mobile device
Placeholder for the redesigned mobile experience.
Conversion path placeholder — in development — will show: Orisha conversion paths
Placeholder for the email signup, Steam and Kickstarter conversion paths being designed.
Status
The Orisha website redesign and broader acquisition work are currently in development. The project will be updated as the redesigned site, conversion paths, measurement infrastructure, and acquisition systems are completed.
Every project starts with the job the website has to do.