The business
Pedro's Street is a food truck launched by Chef Pedro.
Food & Hospitality
Website
A food truck website centered on the menu, online ordering, catering and the story behind the food.
Hero screenshot placeholder — will show: Pedro's Street website — homepage
Pedro's Street is a food truck launched by Chef Pedro.
Pedro was launching the food truck and needed a digital presence where prospective customers could view the menu, order food online, request catering, learn more about the food truck and learn more about Chef Pedro.
Approach
Build a straightforward, customer-friendly food business website centered around the actions most useful to prospective customers.
Experience
Desktop homepage screenshot placeholder — will show: Pedro's Street desktop homepage
Introduces the food truck and the primary customer actions.
Mobile screenshot placeholder — will show: Pedro's Street menu on a mobile device
Menu experience on the device most customers use.
Form screenshot placeholder — will show: Pedro's Street catering inquiry form
Path for customers requesting catering.
Every project starts with the job the website has to do.